Strategic Management Coursework Example | Topics and Well Written Essays - 1250 words

Strategic Management - Coursework Example This report demonstrates the impacts of incorporation of advanced technologies on the business performance. The research aimed in this paper would help in understanding the need for incorporating technological and process based innovations in the business activities of a company. Such researches can be used by the managerial team of a concern in making their business act more efficiently and effectively in the competitive market. The research project involves the case study of Royal Mail to reflect on the strategic initiatives taken by a business company while incorporating technologies as the key driver. Royal Mail is a government listed company that caters to the delivery of large mail orders to huge number of customers spread along a large geographical basis. This company in order to strategise its activities incorporated data entry technological process in its business activities. The data entry operators of Royal Mail work on gathering and listing a large number of customer data which are duly addressed by the company through electronic mails. Royal Mail makes optimal use of the data entry network to market large number of products through the online paradigm. Further, the data sets are closely analysed by the business company to enhance the profitability parameter through pulling out the less performing objects. Thus through the incorporation and effective utilisation of the data entry technological processes Royal Mail successfully competes in the business environment.