Compare and contrast Liberalism and Marxism, in regard to the theme of Essay

Compare and contrast Liberalism and Marxism, in regard to the theme of Freedom and Equality - Essay Example That means that, the liberals advocated for limited state intervention on matters regarding the economic system of a country. Marxism is an ideology developed by Friedrich Engels and Karl Marx. In this ideology, the two historians claim that every person is entitled to enjoy the fruits of his or her labor, but this does not happen especially in capitalist economic systems thus leading to the formation of classes in the society. With this, the essay gives a comparison and contrast on liberalism and Marxism in regard to the theme of freedom and equality. As stated above, liberalism is a political and economic doctrine, which gives emphases on the freedom of individuals and the need to limit the powers of the state. Liberals in the late 19th and 20th century advocated for limited state intervention on matters regarding the economic system of the state. They also emphasized on creation of free health care and free public education. After World War II, a classical liberal position came in resulting in the creation of free markets especially among conservatives in the United States of America and Britain. The liberalism social reforms focused on expanding individual rights and reducing inequality (Tucker, 2008). Liberalism is founded on ideas of equality and liberty. Liberalism supports different ideas and views such as freedom of trade, freedom of religion, civil rights, ownership of private property and freedom of the press. Liberalism rejected aspects of divine rights of the Kings and absolute monarchy. That means that they rejected the aspect of the state enforcing absolute power to the citizens. A great philosopher John Locke founded the liberalism as a distinct philosophical ideology. According to his ideology John said that, each citizen has a right to life, to own property and to liberty. He further said that, the government should not violate such rights for their citizens, which is according to the social contract. Liberalism advocated for democracy and the rule of the law. Democracy regarding the matters such as freedom of expression that is why they advocated for the freedom of the press. Liberalism aimed at overthrowing the tyrannical rule of the government thus making sure that, democracy is practiced in all the respective states (Sayer, 2009). Although classical conservative ideology opposed liberalism, liberalism found themselves on the winning side most of the time in most of the states. This shows that most people advocated for democracy and disregarded the tyrannical rule. Most of the states adopted John’s ideology. For instance in the United States of America, their declaration of independence stated that, all men were created equally and endowed by their creator with different rights which are pursuit of happiness, life and liberty thus echoing John’s ideology of liberty, life and individual ownership of property. In addition, history records that, with John’s ideology on liberty, the French revolution overthrew the hereditary form of governance and advocated for fraternity, equality and liberty (Friedman, 2008). By doing so and adopting John’s slogan of equality and liberty, they were granted universal male suffrage whereby any man could stand as an election candidate during the elections and the hereditary form of governance was done away with which resulted to dictatorship. In the 19th century, liberalism focused on a world free from government intervention especially in the economic sector. Liberals

Nike's Global Marketing Strategy Term Paper Example | Topics and Well Written Essays - 2000 words

Nike's Global Marketing Strategy - Term Paper Example It can be said that the rise of internet and high speed data connectivity and transmission services in various parts of the world has led to the rise of multinational corporations, who achieve significant rate of growth in the business by entering new and foreign markets in emerging as well as established economies around the world. Talking in these lines, it can be said that the rise of connectivity power has led to the significant amount of power transfer to consumers around the world, who increasingly look for high product quality as well as the ability to purchase highly branded products. This provided a significant amount of opportunity for Nike, a company with global presence and a series of branded product categories, whose demands are felt all over the world from various emerging as well as well developed markets. Nike, Inc. which has a significant number of business subsidiaries in various parts of the world is engaged in the processes of designing, development, marketing as well as sales of the product. The product portfolio of the company comprises of shoes, apparels, accessories and gear, as well as a host of highly innovative products which are mainly aimed at increasing the level of physical activity of human being, while providing the motivation to compete with others on the basis of their levels of activity. The product portfolio is targeted towards the individuals of various age groups and hence, the products are catered to the multiple segments comprising of men, women and kids. The product portfolio also serves the needs and demands of sports, clothing and gear related accessories for a variety of sports comprising of basketball, football, soccer. The product offerings of the company also include the requirements of running and training activities and requirements separately for both men’s and women’s (Nike.com, 2012). The company because of its apparel and footwear related accessories, falls under the sector of consumer goods. Talking in terms of global presence of the company, it can be said that the company has presence in all major markets around the world that comprises of the markets like Asia, American, Europe, Africa, etc. On an overall note, it can be said that the company has footprints in 170 countries, around the world (Investorguide.com, 2011) Talking about the market dominance, it can be said that the company is the largest manufacturers of sports goods, and accessories around the world. The company is also the one of the major sponsors for various sporting tournaments around the world. It can also be highlighted that the brand has multiple associations with various reputed sporting agencies around the world and because of that are often recognized as the official sponsors of advertising for various large scale major tournaments. It also needs to be mentioned that in the most recent times, the company’s brand image Nike is ranked at number 44, as per a study conducted WPP, which aimed to identify the top 100 brands of 2012 all over the world (WPP, 2012). Strategic Analysis of the Past Strategies are outlined by the companies of all sizes and dimensions in an attempt to cater to their target market as well as the target audience by the process of offering of their customized or specific products and services through effective s egmentation, targeting and positioning of the consumers as well as designing a highly effective marketing